A proactive partner for the butchery section
Food retailers are having to adapt to consumers’ changing expectations, and Danish chain Meny is no exception. With over 100 supermarkets selling quality fresh and ready-prepared foods, it turned to Solina Denmark as a proactivepartner to develop customised solutions for its butchery section – meat blends for salamis, marinades, spice mixes – and the relationship has gone from strength to strength.
Solina’s food-loving team is totally immersed in the latest trends, and our vision of creating sensory food experiences is a perfect fit for Meny. As today’s shoppers increasingly turn towards new flavours and adventurous – yet natural – ingredients, they still value convenience above all. Innovative cooking products, healthy meal kits, and handy food preparation shortcuts are at a premium. Our food, food service and butchery industry clients trust us to anticipate their customers’ tastes, providing value-adding services to generate growth and keep shoppers coming back for more.
Working in tandem with our clients
We draw on our expertise in taste and visual, functional and nutritional solutions to help our clients stay one step ahead of the competition, making sure they’re the first to capitalise on new demand, new concepts, new formats, and new opportunities.
Solina has built a genuine partnership with Meny, working hand in hand with them to devise attractive meat solutions that draw new customers to the deli counter. Our concept developers spend time in the stores, getting to know the butchers, and even grabbing a knife to lend a hand if necessary. This grassroots understanding of traditional butcher artisanship feeds into the development process, combining with state-of-the-art R&D and Solina’s up-to-date knowledge of wider trends. Our 360° command of the industry makes us perfectly placed to create tempting food innovations so our clients’ offer is always refreshed and exciting, with seasonal products and novelties.
I like working with Solina as we collaborate well, a really great dialogue. If we have any issues, we call. If we need anything, if the colleagues forgot to order something, we call and Solina brings it. It’s easy.
Gaining the trust of customers
Solina is proud of its reputation among clients for being “always ready to go the extra mile”. We see the relationship with our clients as a true partnership, and it’s our job to help them minimise their workload and maximise returns. New products mean extra sales, so we proactively design healthy, tasty innovations for Meny’s meat and deli counter that are on-trend, easy and quick to prepare, and include an ever-changing array of seasonal products.
As well as customised food solutions, Solina also provides its client partners with ongoing business support, always just a phone call away. This extends well beyond guidance on recipes, ordering, or day-to-day issues, to strategic advice and planning. Based on Solina’s market insights and knowledge of the brand’s customer base, our experts recommended for Meny to roll out a Homemade lunch meats section. Starting from zero, the team built up a range of salamis, seasoned meat, and brawn, all made in store with fresh ingredients and Solina’s spice blends. Because shoppers know they can trust the quality, this Homemade selection has become a big seller.
Our future collaboration with Solina looks very bright, as they generate many good ideas; constantly make new products, new marinades and seasonal products, so we see a great future collaborating with Solina.