Exploring trends to guide food innovation
Every year brings new eating fads, along with deeper social shifts that impact consumer behaviour. Solina nurtures information networks across the food industry, building an up-to-the-minute picture of emerging trends in fields like legislation, demand, logistics and quality – so our clients are future-ready. As well as guiding the design of innovative food products for our clients to delight consumers today, our trend analysis gives insights into what sensory food experiences people will be clamouring for next year.
Solina’s trend hackers proactively explore emerging currents in foodie culture and new social media behaviours, like foodgramming, that are fuelling the growing appetite for adventurous, diverse foods. In the face of our increasingly complex industry, clients trust us to provide foresight and research that help them bridge the distance between predicting nascent demand, planning sourcing and production strategies, and being ready to launch crowd-pleasing new solutions when the time is right.
Pursuing hot new trends and inspirations
As a vibrant, multicultural community of adventurous food-lovers, including chefs, cooks, butchers, flavourists and nutritionists, we at Solina are always looking out for hot new trends. We live our lives totally immersed in the realm of food – and we love it. New flavours, unusual spices, interesting ingredients or cuisines… Exploring them all is a key part of our job, to help our clients create value.
Picking up insights on the ground
- We stay on top of official markets and trends data
- We talk to people in food courts, restaurants, marketplaces
- We’re the first to taste when new food products hit the shops
- We keep abreast of any novelties (texture, packaging, organoleptic...)
- We organise food safaris to explore the food around the world
Food is everywhere, and we’ve always got our “work” hats on.
The value of having our finger on the pulse
With a multidisciplinary approach spanning the entire food development chain from R&D, through chefs and flavourists, procurement and marketing, to traditional trade outlets like butchers’ shops, Solina is tuned in at a grassroots level. That means our permanent trend watch is informed by the very latest happenings in each domain.
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Research & Development
The added value of our customised concept-based solutions relies on our decentralised approach to R&D. We are committed to keeping up with both the evolution of local tastes and the latest developments in global food innovation. A commitment to functional, pleasurable, healthy food solutions.