The Solina Re…Thinking Food® programme is the result of our permanent monitoring of the global market and of consumer food trends, from which we have been able to identify and consolidate a number of growth drivers. These 8 growth drivers deliver a series of benefits that are designed to bring greater value to our clients in the food savoury industry, food service, butchery and nutrition sectors. They provide a channel through which to structure customised solutions to solve clients’ specific issues, and help them remain one step ahead and face the challenges of tomorrow’s food market.
The Re…Thinking Food® programme combines Solina’s consumer insight with our analysis of major market trends. On the basis of our nutritional, functional and taste and visual expertise, and input from across the whole organisation, including R&D, Sourcing, Marketing, Sales and Operations, these growth drivers are the building blocks with which we construct proactive solutions that respond to the latest consumer trends and variations that we have identified. With our clients, we think about how we can turn these evolutions into concrete, appealing food concepts and developments for ready meals, snacks, meat and vegetarian products by incorporating our knowledge, services and solutions. Every one of our solutions, ranges or concepts embodies one or several of these drivers and their corresponding benefits, thus consolidating Solina’s vision of creating new sensory food experiences.
Moving with the times to stay ahead of food trends
That said, it is important to emphasise that these growth drivers are neither static nor frozen in time, but rather dynamic concepts that may continue to evolve, develop or even disappear, given that they respond to ongoing variations in market trends and consumer expectations. Solina’s strategy is to keep a close eye on global market evolution and thus be in a position to anticipate and detect changes, so as to develop and deliver innovative solutions that enhance its customers’ product lines and further our re-thinking of tomorrow’s food today
The added value of our customised concept-based solutions relies on our decentralised approach to R&D. We are committed to keeping up with both the evolution of local tastes and the latest developments in global food innovation.